2021 Fiesta Navidena

The League of Mexican American Women (LMAW) are proud to present the 46th annual “Fiesta Navideña”, The Betty Rodriguez Memorial Scholarship Fundraiser. Last year because of COVID -19 we moved to a virtual program and we are excited to annonuce that this year we will be doing in person event and virtual auction on Saturday November 27, 2021. A different twist on this holiday tradition.

Through this production we raise money to support deserving students to further their educational aspirations. Over the years we have awarded over $511,000 in scholarships to students in Fresno County. These awards go to deserving students of varying talents and abilities including students often overlooked by many but recognized by us because they show promise. Some of our recipients do not attend four-year institutions but instead choose to attend two-year community colleges or Career Tech Schools. While we recognize those students who excel academically, we know that a successful individual is not always at the top of the class. In our screening process we seek out those students with unique financial needs, consequently several of our recipients are DACA students.

The LMAW is a community-based organization that was established in 1973 by women who were involved in community service, social programs, and politics but rarely in a leadership capacity. Our mission is : Promote the advancement of Latinas, through educational attainment, leadership development, cultural enrichment, and volunteer service. We invite you to join us as a sponsor of this year’s event. The challenges of this pandemic are going to put an additional strain our students. Now more than every we are in need of your support to help keep hope alive.

To purchase tickets please go to:

If you would like to be a Sponsor you can download the information below or contact us directly at


Completed forms can be mailed to:

League of Mexican American Women
Attn: Lilia Chavez
8839 N Cedar Ave #113
Fresno, CA 93720
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